The Luxury List is a monthly column on all things luxury, exploring cult items from heritage brands, tapping the foremost experts in the fashion space, and doing deep dives into the investment pieces that are worth it.
With summer coming up, we’re deep in conversations about the cool new-season items to shop, from the best designer investment pieces to the trends that are about to be major. To get a closer look at the best summer shopping, we spoke with Mytheresa Vice President of Fashion Buying Tiffany Hsu to weigh in about which trends will be most impactful. These are the ones the retailer has bought into, meaning they have confidence they are about to hit the fashion set in a major way in the coming months.
The key trends range from surrealist shoes to utility pieces to bare midriffs, but it is Mytheresa’s partnership with Loewe on the Paula’s Ibiza Collection that Hsu is predicting to be most in-demand across the retailer for summer since it taps into what shoppers want in their closets this season. “Some of the strongest trends of the season such as double denim, Barbiecore, and Y2K are exhibited through the continuing collaboration that is Paula’s Ibiza x Loewe,” Hsu tells Who What Wear. “Summer fashion and vacation dressing are all about being carefree and unexpected which this collection embodies. There is a true focus on the summer season with the emphasis of color, floral prints, and artisan details.”
Ahead, take a closer look at pieces from the Loewe Paula’s Ibiza Collection at Mytheresa and shop Tiffany Hsu’s seven top summer luxury fashion trends.
“I love Loewe’s artistically crafted raffia pieces and their woven basket bag is continuously a top seller for us. Together we have reimagined it in an exclusive black leather – it’s a bit of an edgy take on the soft brown the brand is so well-known for.”
“Customers are still shopping statement pieces and I anticipate this will continue as they prepare their summer vacation wardrobes. The standout flower shaped sunglasses, which were just seen on Sofia Richie Grainge, will I’m sure be a popular vacation accessory.”
“Recent seasons have really been all about the big, surrealistic shoe and Loewe has nailed it with their unexpectedly fun Bubble Rubber Thong Sandals. We see success and impactful sales when items have a ‘wow-factor’ and are popular on social media. Our customers love to have newness and statement items that are unexpected. Of course, some of these trends aren’t for everyone, but they are a treat for the die-hard fashion fan.”
“Bare midriff will be even more bare next season, as the rise of pants is getting lower and tops are getting shorter. Low-rise denim is a big summer trend, so we will see more skin. This is very much a Y2K trend extension from the late ’90s and ’00s and is clearly seen with the denim bralette from the recent Paula’s Ibiza Collection.”
“We continued to see the rise of denim across runways and there is no surprise that designers have tailored the trend for the summer. The denim miniskirt is now a wardrobe staple for the season and can be paired with an oversized cropped jacket or a longer, structured blazer.”
“I’ve always loved anything utility as there are so many ways you can interpret it: khakis, military prints, and cargo pants to name a few. These silhouettes are usually relaxed and loose fitting, which is something that people look for in the hot summer months. This Paula’s Ibiza collection has a khaki drawstring cargo pant that can be easily paired with a white tank top or the coordinating utility jacket.”
“Animal prints never truly go out of style, and this collection plays a unique homage to it with the fish-print denim. It’s so different which I think will make people gravitate toward it even more.”
Next: Investment Portfolio: The Top Designer Pieces Worth Buying This Season