Like clockwork, North Face’s ultra-warm 1996 Nuptse puffer coat is back at the first sign of chilly weather, this time on Hailey Bieber. Sure, the weather is in the mid-60s in L.A., but that didn’t stop the model from breaking out her winter wardrobe, tossing on the iconic style with an ACNE Studios beanie, low-rise jeans, and every celebrity’s favorite Adidas sneakers, the Samba. Weather-appropriate or not, her debuting her Nuptse is a sign, or better yet, a warning (a warning to get your hands on one before every colorway and size sells out and spikes in price on the secondhand market, that is).
Don’t believe me? Just take a look at last year’s demand for the retro puffer. According to Lyst’s Q4 report from 2021, which takes into account conversion rates and sales from the shopping platform as well as Google search data, the 1996 Nuptse was the hottest product of the quarter for both men and women, ahead of fellow favorites like Ugg’s Classic Ultra Mini Boots and Birkenstock’s shearling Boston clogs. And now that Bieber’s worn hers for the first time, especially as early in the season as she did, the North Face jacket is in for an even bigger year—period.
Scroll down to see how she’s styling hers in 2022 and shop as many colorways as we could find.
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