Everyone in Fashion Is Talking About Juicy Couture Right Now—Here’s Why

I was a high schooler when Juicy Couture first burst onto the scene, and visions of velour tracksuits are forever ingrained in my memory. It’s a weird time for those of us who were teenagers in the Y2K era. The things I used to wear are now being worn ironically by people like Olivia Rodrigo and Bella Hadid. I could sit here and list those Y2K trends that have made a comeback, but I’m just here to talk about one today. 

Given that the velour tracksuits made famous by Juicy Couture basically defined the Y2K era, it’s not all that surprising that they’d be the next thing to make a comeback, and they did it with the help of one of the favorite brands of the 2020s, Ganni. Ganni and Juicy Couture have teamed up for an epic collection that includes halter tops, baseball caps, logo tees, and, yes, the legendary velour tracksuit. Understandably, fashion people are buzzing about the genius collaboration. (Bonus: Everything is made from 100% certified organic cotton.) Scroll to shop your favorite pieces before they’re gone.

Shop the matching Zip Turtleneck Sweatshirt ($225).

Shop the matching Zip Hoodie ($225).

Shop the matching Zip Hoodie ($225).

Next up, find out which 2000s fashion trends everyone is wearing all over again in 2022.

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