Is Your Technology Outdated? Considerations for Small Business Owners

Technology used to be something that was nice to have but in today’s world it is pretty much essential. Doing things the old-fashioned way, or how you always have, might be working but it is not as efficient as it could be. Tech is something that many small business owners struggle to embrace because it can be expensive and time consuming to implement, and there is always someone who is resistant to change. Here are a few things to think about to determine if your company is working with archaic processes and needs a reboot. 

Logistics

How does your business move its products? If you are a company that relies on in-house delivery trucks, or even a company whose entire operation is managing such a fleet, you need to know in detail the efficiencies of your vehicles. Additionally, you need to know if your drivers are working withing compliance regulations, and that can be tricky to track, and prove, by hand. 

Electronic logging devices are a great piece of technology to help take care of all of this for you. Installed right into each vehicle, ELD’s record data that can help you pay attention to hours of service, per vehicle. You can review the complete guide to electronic logging devices (ELD’s) before installing ELD devices on your trucks and other vehicles. This guide can help ease the transition for you from the non tech process you currently are using to this new one that can simplify so much for you. 

Payment Processes

Consumerism has shifted greatly towards an online heavy market. With shoppers in every industry from groceries to cars, heading to the internet before they head to a store, you need to think about how your business is set up to receive payments. If you have a brick-and-mortar store, you should have a system that is equipped to handle everything from cash to Apple Pay and is able to help to keep records of payments for purposes of both bookkeeping, and customer service like refunds or exchanges. 

If you sell anything online through your website, you should also check to see if that needs updating. Money transfer platforms like PayPal and Venmo are incredibly popular now to the point that many consumers expect to be able to use both to pay for things. Beyond simply accepting a few major credit cards think about setting up your business to receive payments that are technically non-traditional so you do not lose customers who are more tech forward than your site. 

Customer Engagement

How do you engage with your customers outside of your marketing campaigns? Today, people are expecting pretty instant response times in terms of getting their questions answered from businesses they frequent. Also, using technology to increase your customer engagement efforts, can also increase your visibility. 

If you are not yet taking advantage of social media for customer engagement, get started ASAP. In many instances, people take to Instagram to research a business before they’ll go to your website, and a weak social media presence can be a deal breaker. If you feel like this is an area where you want to up your game but do not know how to get started or sustain it, think about hiring a social media manager for your team. Even if only freelance or by contract, someone in this position can really propel your business forward through intentional content creation and customer engagement strategies. 

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