Top 15 Online Advertising Networks Certain To Boost Your Online Business

Online advertising has become a staple in the world of digital marketing. If you want your online business to make a splurge in the modern-day world, there are no two ways to go about it. You’ve to go online or go home.

With that being said, the ways in which online advertising platforms or digital campaigns work have changed dramatically in the past decade. Now, there are ad blockers in place and stricter algorithms besides limited targeting all arising from an increased awareness of privacy. Despite these challenges, online ad spending continues to grow. It registered 12.4 percent, which accounts for 53.4 percent of total ad spending.

There are multiple online advertising platforms that you can use to boost your online business. However, not all of them are receptive to your needs. Neither would they be equally efficient or effective. If you are thinking on spending on online advertisements then it is important to find out the right advertising platform. One that can help you reach the target audience within your budget. An ideal advertising network will optimize your advertising budget, reach the right audience and will result in more conversions.

We have sorted the top 15 online advertising platforms that have proven results and are sure to help you to boost your online business:

1. Google Adwords – Best Online Advertisement Network

Hardly a day passes by when one does not seek the help of Google. Google has become yet another staple to our lives — a necessity we cannot do without. Hence, it only makes sense to display your ads on Google. All hail the king of online advertising!

Google is the largest searching engine out there and running your PPC display ads along with utilizing Google Display Network to position your search and display ads is only bound to boost your business and take you forward. It is really easy to create and manage your ad account with Google Adwords. You can customize your ads for a particular region or global, select target audience by age, sex or preferences, limit daily/weekly spendings, get live reporting on ad performances, multiple ad layout options, banner/text ad options, video advertisements, retargetting, CPC/PPC options and much more.

Both local and global businesses, can expand their reach using Google Adwords online advertising network. You can also run test ads, track keywords, see which keywords perform better for your niche, check competitors’ keywords and boost reach of your business. Of course, Google Adwords online advertising platform is effective, people will see your advertisements in the search results and will land on your website but after that it’s upto you to convert those visitors into customers. So, make sure you have something unique or better to offer and your services are actually worth their time and money.

2. Amazon Ads-Online Advertisement for Amazon Sellers

Setting up a virtual shop and selling with Amazon is a good way to begin. However, you must already know that their are thousands of ther sellers on Amazon trying to sell similar products. 85% of people do not look beyond the first page results of Amazon search. So, even if your product has good potential if it is not able to make it to the first or second page then chances are that it will never be seen and may not generate significant sales.

Amazon ads can help your product get on the top pages. This will prompt the people to click on your product and check it out and if they see valud in it then they will purchase it. The reason we say this is because the competition on Amazon is tough and there are too many good players on the market. Outshine them with the best campaigns and stand out in the world of online advertising.

Amazon ads is sure to help you increase brand awareness while you land more sales on a regular basis. Amazon does this because it has a rich reporting system and top-notch targeting features under its sleeves.

online advertising

Just like other online advertising networks, Amazon ads also offers great targeting and customization options. You can choose the target audience, keywords, gender, location, preferences, buying history, etc.

After some time, when your product on Amazon accumulates enough ratings and reviews then it will start showing on the top pages automatically and then you can either stop spending on the advertisements or decrease the advertising budget.

3. AdRoll

We’re talking about the top ad network out there – Adroll. Well, wait till you roll your eyes on this one! For, its retargeting value sets it apart from the rest. Why is retargeting important? Because according to the stats, only 2% of the online visitors convert into customers on the first visit. You need to target those potential visitors again. Showing them advertisements so that they won’t forget about you and would seriously consider your product.

AdRoll online advertiging platform keeps a tab on who visits you on Google or Facebook — and then utilizes the data to retarget them with ads, encouraging them to return. As amazing as this sounds, it’s all true and works. AdRoll has helped brands generate more sales and revenue. AdRoll claims that they are able to convert atleast 6 out of 10 abandon carts within 24 hours. Worth giving it a shot.

4. Revcontent

Believers of the tenet “Content is king in digital marketing”, Revcontent focuses on advertising content and not the products. It can be said that Revcontent strikes the perfect balance between SEO and traditional PPC by doing so and its main USP is informative content. This online advertising network boasts itself in connecting advertisers with highly engaged audience using technology and direct partnerships with publishers.

Revcontent online advertising platform targets audiences and charms them with the right information in a sea of counterfeit and spurious details available on the internet, in the name of online advertising. Revcontent provides granular targeting and optimization tools. You can check real time reports. The advertiser’s content is circulated via native sponsored content, email/newsletters, video ads, Google AMP. Many leading media brands have benefited using this online advertising network.

content marketing revcontent online advertising platform

5. Yelp Ads

Millions of users visit Yelp every month seeking local businesses that could help them in their daily life and living. That’s where you come in. Maintain a business page with high ranking, address the needs of your customers and pay heed to the negative reviews — and you’ll go a long way. Yelp, Yellow pages and other such lead generation companies can help you in local success. Check out which lead generation services are popular in your area.

They use several targeting features for online advertising and they boost your business by ads available on search results with more details linked to your page.

6. Bing Ads

Yahoo and Bing are the top two search engines available — after Google. Bing Ads targets users on these two search engines, namely Yahoo and Bing. As an advertiser, you can be sure to reach 20 percent of the total search engine share as Bing Ads are available on Yahoo as well as their other partner sites.

So, with Bing Ads, you get way more than you pay for. It is also cheaper than other popular and prominent market leaders, and hence wouldn’t dig a hole in your pocket. Utilize the power of negative keywords to get clicks on your targeted phrases — and you’d see the best results in no time.

7. Facebook Ads

Facebook is the largest social media platform in existence and has been growing to be an influential marketplace too! It also affects a lot of user choices and decisions, and hence targeting Facebook ads for online advertising is a great way to boost your business. Also, since Facebook has acquired Instagram, WhatsApp and other networks you can advertise on all of them with a single Facebook advertising account.

facebook ads to boost business

You can target specific demographics with Facebook. You can reach out to a very niche audience, without just relying on key phrases. Facebook also has a number of retargeting tools which can help you divert your traffic to your website and encounter top results. Facebook advertising lets you place ads for generating likes, sales, or just for getting views on your new advertisment video. Via Hashtags and other tools, your advertisement can even go viral. People can leave comments and queries on your advertisement so that you can use those inputs to provide even better services.

With Facebook advertising, you can start with even $10. It is free to create a business page on Facebook and start accumulating likes. You can boost some of the posts for better visibility and add your ecommerce website’s link and shop URL. Target users based on their social media likes, shopping patterns, habits, preferences, age, gender, devices, location, etc. The customers can also message you their questions, feedbacks, check out your page for contact informationl, address and provide you ratings.

8. Twitter Ads

Twitter is for the ones who are looking for an extremely matured and specific audience in the territory of online advertising. If you’re looking to grow brand-awareness, or your number of followers — look no further.

Utilize the magic of promoted posts, and have a link that interests them back to the familiar territories of your website. Get on top of the bandwagon that says “promoted account” and notice a change in less than a week, at best.

9. Bidadvertiser

Looking for banner ads? Say no more — we found you the right guys for the job! The best part other than having a really low cost for average cost per click is the fact if you sign up with these guys, you also get a profit margin on the ads they run for you.

Pay and get paid — isn’t that the boost you need for your online business?

This online advertising tool provides different advertising options like Native ads, push notifications, pop under, direct navigation, etc on desktop and mobile devices.

10. Yahoo Gemini

This stands apart from the rest for it is notable for providing you access to another range of online properties like Tumblr, AOL and Huffpost. From ads in search results to website margins of specific sites, they do it all.

11. Taboola

Taboola is a content discovery and native ads platform. Its really very popular. Have you seen ads on websites in a section labelled as ‘Around the Web’ or ‘Recommended for you’? Yes, those generate a lot of clicks and attention.

Taboola helps you reach your customers on the websites they trust and visit. They have partnered with big publications who get millions of pageviews per month and hence have a really big network. This online advertising network can help you create high-impact awareness around your campaign or product.

12. Ad Mob

Ad Mob offers a different kind of online advertising solution. With AdMob, you can show ads in mobile apps. This online advertising network provides in-app advertisements, actionable insights and easy-to-use tools.

13. Ad Blade

Similar to RevContent, Ad Blade specializes in content marketing. Their USP is informative and genuine content, and they rope in users using the same.

Their costs per click are considerably low when compared to market veterans and industry giants and even their own competitor sites. If that wasn’t all, with Ad Blade, you’re targetting an audience that exceeds 300 million. Popularity and prominence aren’t hard to find in the world of online advertising when you’re working in close association with Ad Blade.

online advertising

14. Ad Colony

Another mobile ad platform, Ad Colony is known for specializing in video mobile ads. The best mobile digital campaigns can be found here — and who doesn’t want their ad campaign to go viral?

They display their video ads in between mobile games, most of all — and if you’ve been in the market for long, you know that’s a field everyone’s looking at. With different mobile games, you can attract different demographics and age brackets. From a 8 year old to a 80 year old, there’s everyone playing mobile games and you’re sure to target a lot of right users from Ad Colony.

15. YouTube Advertisements

How could we have left out the key player in the market of ads, digital marketing and PR campaigns? Youtube Ads are run and managed by Google Ads.

As you know, you can run your video ads with Youtube and with Youtube because of its immense popularity, success and relevance in today’s world, you’re bound to be targetting millions of users. Youtube is really for the big league and no small business would have made it to the top if they didn’t start playing by the rules of the big league!

You can target audiences in a number of ways and formats. Use keyword phrases, content format or choose an industry or better yet, go for the channel type.

To give you clearer insights, three types of Youtube ads exist. Preroll ads, TrueView Ads and the third variety which is commonly known by bumpers. Youtube is the best way for online advertising for it has great placement restriction options in place, that would help you target a very specific audience and run your ads only with content that you deem appropriate for your audience.

With YouTube, the choice always rests with you and the force is strong with this one!

So, there goes our top 15 recommendations for online advertising networks. Always be mindful to run ads that showcase the benefits of your business and the USP it has. Sometimes, to figure out what works best for you, your brand and your business, you would need to do some split-testing and utilize a trial and error method so that you can learn first-hand and later invest in the one that you think is a perfect addition to your resources. Once you’ve found your calling, rinse and repeat, folks! 

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