27 of the Best Hair, Skincare, and Makeup Brands Only Beauty Editors Know About

More often than not, if you were to walk up to a beauty editor and ask them to ID every single beauty product they’re wearing—from bronze to strands—you’d receive an eclectic earful. My personal product roster is proof, and I also happen to be friends with and regularly attend events alongside plenty of other product-wise beauty editors

There are certain super-iconic beauty brands that are household names—the well-known power players that consistently make best seller lists and march across the glossy pages of our favorite magazines. We’d be lying if we said we don’t own, love, and regularly use a collection of products from said brands, but the majority of our beauty must-haves hail from lesser-known indie beauty brands no one seems to talk about, which is odd considering how strong a following they have within the underground world of beauty-product fanaticism (i.e., beauty editor group texts and Gchats worldwide).

During seemingly historical maskless days, strangers would be met with confusion and wonder after I revealed the culprit behind my highlight or the believability of my mid-winter tan. As a beauty editor, there’s nothing more satisfying than sipping product tea with a fellow beauty lover, and the party becomes twice as fun when you can reveal an unknown they’ll undoubtedly fall head over heels for.

Since the current times don’t warrant an in-person shopping excursion like before, we thought we might as well dish up all of our best beauty dirt here and now by highlighting 27 of the best under-the-radar hair, skin, and makeup brands beauty editors love like a fifth limb but are still relatively unknown to the general public. Keep scrolling! (And maybe ready your credit card and make some room on your vanity.)

There’s a fine line when it comes to combining makeup and skincare, and in our very discerning eyes, Onomie is one of the only brands that exceed expectations. We’re especially obsessed with its Lip + Cheek Sticks, which are infused with glow-boosting ingredients and effortlessly flush your complexion with the most flattering color. 

Stellar Beauty is a brand that is far too overlooked. For those who have never heard of it, note that it was founded on the pillar of universal colors and revolutionary beauty. It’s hard to choose our favorite product, but this radiance-enhancing setting powder is maybe the best we’ve tried to date. 

Skincare is not one-size-fits-all, and we have a deep-seated appreciation for any brand that acknowledges that fact, especially the unpredictability of hormonal woes like acne. Knours (short for know your skin) pretty much dismisses skin type and instead addresses fluctuating hormones and the impact they have on our skin. Every one of its products is created to tackle a specific kind of issue so you can tweak your basic routine around any hormone-induced afflictions you’re currently dealing with. Genius, right?

If you peeked into the hair product collection of any beauty editor on either coast, I guarantee you’d find at least one, but likely more, formula from luxe French haircare brand Leonor Greyl. Not only is the line a dream when it comes to scent and experience, but it also creates the shine and style of our dreams. Plus, the story behind the brand is pretty fascinating. French-born Leonor Greyl (a hair fanatic) and her husband (a botanist) co-founded the environmentally friendly brand back in 1968 before natural beauty products were even really a thing. This oil is a cult favorite and the perfect first investment piece.

Next up, 28 Holy-Grail Skincare Products That Cost Less Than $5 Per Wear

This article was originally published at an earlier date and has since been updated by Isiah Magsino.

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