It does not matter whether you run a clothing store or a financial services firm, you need to make sure that you have an effective website. Nowadays, there are many different ways that you can go about making a website. This includes everything from hiring a professional website designer to using one of the cost-efficient site-building solutions that are available. No matter what route you decide to go down, you need to make sure you do not make any of the mistakes we will discuss below.
Not testing the speed of your website
How long does it take for your website to load? You should always try to make sure that it does not take longer than two seconds for your website to load. If you take a look at the different surveys and research that have been carried out, you will see that most people expect the website they are visiting to load within two seconds.
There are a number of things you can do to speed up your website if it is currently too slow. One thing that we would definitely recommend is having an image analysis conducted. A lot of businesses are using image files that are way too big, and this is why their website is slow. Image analysis helps you to understand the performance of your images so that you can make the required changes.
Not including trust signals
A lot of people are sceptical when it comes to trusting online businesses, and it is not hard to see why when you consider the number of breaches that have occurred in recent times. Plus, there are a lot of scam websites around these days. This is why you need to make sure you create a website that is trustworthy. There are a few ways that you can do this.
Firstly, we would recommend making sure that you have an HTTPS website, as well as including different security badges. Aside from this, make sure you have a clear contact page, which includes your phone number, address, and any other important contact details. If someone cannot get in touch with you, they will assume that your website is not genuine and they will look elsewhere.
Failing to test your website
The third and final mistake that people make when building a website is failing to test it. You may assume that your website is good and ready to go, but it can be hard to think clearly when you have been working on something for so long. It works well for you because you are used to it, yet someone else may have trouble using your website. This is why you need to make sure you test it. All of the elements should work properly and your site needs to be intuitive to navigate as well.
So there you have it: some of the major mistakes that you need to avoid when creating a website. A lot of people make the mistake of failing to keep their site up-to-date with everything that is going on at the present time. You need to realize that the Internet is changing all of the time, and so you must stay connected and read all of the latest articles on the top trends. Don’t forget to stay up-to-date with changes to Google algorithms as well!