I’m Bikini-Obsessed—Here’s Where I’m Buying My Swimsuits This Season

It’s no secret that I love my bikinis. To be honest, some may even say I’m obsessed, and that’s something I am willing to admit. Now that I have fully admitted to my perfectly healthy obsession with bikinis, it’s time to spill the tea. I can tell you which bikinis silhouettes will be trending or which colors are going to be the hero of the season, but what it really comes down to is where you will find these bikinis. 

We can all agree that the search is half (okay, most) of the battle. Fortunately, you’ve come to the right place. Below is a curation of online bikini shops that not only offer a range of new styles, emerging designers, and timeless classics, but also a wide array of cuts, styles, and fits addressing every body type at every price point—without leaving the comfort of your own home.

It’s safe to say that all bases have been covered to eliminate any preconceived stresses when searching for your perfect bikini. While it’s thrilling to uncover the season’s newest designers, trendy silhouettes and patterns, it can be a lot.

Disclaimer: A lot is a good thing if you know how to navigate the vast amount of options. Ahead, discover the 17 best online shops to buy your bikinis and keep scrolling to shop our picks. 

It should come as no surprise that one of our go-to sites for everything fashion (think shoes, bags, ready-to-wear) also has one of the best online bikini selections. Consisting of both emerging designers and swim brands we know and love, Shopbop’s bikini curation makes bikini shopping easy

Founded by two seasoned PR professionals, Florencia Cavallo and Elise Labau, Golden Edit is a one-stop-shop for summer essentials. It’s basically summer year-round at Golden Edit. (Name a better place to find the best bikini finds. I’ll wait.) 

The cool store & Other Stories is a no-brainer. When you shop on this site, you know you will always be getting two things: quality and a great value. 

Known (and loved) for its trunk shows bringing designer’s newest collections to your fingertips, Moda Operandi is definitely a leader in the space. If you want to discover what’s next and be ahead of the trends on the beach this season, this is the place to shop.

Mango is probably one of my best-kept secrets to some of the best swimwear of the season. Tip: Take a hint from below and match your bikini to your bucket hat! 

My first visit to The Webster was in Miami, the mecca of swimwear, and I have to say I’m so glad I stumbled in that July day. Since then, I have kept myself updated on anything and everything beachwear from the site. 

Another crowd favorite, Revolve has established itself as home to the It-girl closet. Feeling inspired by your favorite style influencer or celebrity? Chances are you can find their bikini ensemble on Revolve. 

A morning habit of mine is browsing MatchesFashion’s “just in” page and discovering new brands. The site is devoted to sustainable brands and provide extremely detailed descriptions of each product, which is a major bonus. They also have a curated selection of beachwear to pair with your swim!

Founded in 2012 by Francesca Aiello, Frankies Bikinis has become a celebrity-favorite brand with celebrities including Gigi Hadid, Alessandra Ambrosio, and Kylie Jenner sporting its swimsuits. Aiello designs not only fashion-forward pieces but also offers a full range of sizes. 

There’s never a shortage of bikini options at Nordstrom. The best part of Nordstrom’s e-shop? You can easily filter through your preferences to find your dream bikini in seconds. 

If you don’t know yet, now you do: Amazon is the prime bikini location if you’re in a time crunch, don’t want to break the bank, and seek efficiency. Plus, the reviews are everything.

Quick tip: The brand Zaful has a large selection of trendy bikinis in almost every colorway.

If luxury streetwear is your vibe, Ssense is your one-stop-shop. A highly curated shop, Ssense’s bikini shop is for the one who is true to their aesthetic and knows exactly what they like. This is another great site for inspiration and designer discovery.

New rule: When in doubt, go to Topshop. Offering a rather big selection of bikinis in multiple colorways, Topshop swim has yet to let me down. It’s important to note, as the sales Topshop has are definitely worth it. 

A few years ago, when perusing the aisles of Urban Outfitters in the East Village, I came across one of my favorite bikinis. I’ll never forget that high-cut gingham triangle bikini. Ever since then, I often defer to Urban Outfitters for bikinis that wear well and look good. 

ASOS Curve’s bikini shop alone is one of the best online bikini shops. ASOS’s entire site is full of flattering cuts and trendy patterns at an insanely affordable price. 

Free People, known for being a destination filled with vintage-inspired, bohemian pieces, carries brands that all fall under this style category. Not to mention, I get great styling inspiration from its online shots. 

Everything But Water is an entire site dedicated to resort wear. The team behind Everything But Water consists of swimsuit experts whose mission is to make their customers feel beautiful and confident in their swimwear moment.

Next: The 7 Biggest Swim Trends to Know About for 2020. This post was previously published and has since been updated. 

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