Bought by You: The 20 Most-Purchased Fashion Items of April

If you’re reading this, you already know that Who What Wear’s fashion editors love to shop. And they’re really, really good at it. From trend forecasting to street style and celeb outfit IDs, if it’s worth adding to your wardrobe, we’ve probably written about it and included a handy hyperlink (or as we like to say, “shopped it out”). Whether you’re interested in upgrading your work from home outfits, replacing worn-out bras, or simply finding the best jeans for your figure, Who What Wear has you covered.

Now, a new month means it’s time to turn the spotlight back on our favorite shoppers—you!

Below, you will find the most popular fashion pieces under $100 actually purchased by Who What Wear readers (and, let’s be honest, staffers too) over the past month, along with a few notes about why we also love each item. Think of it as a Who What Wear nomination seconded by hundreds—sometimes even thousands—of our readers, updated monthly to reflect not only what’s making a dent in our wallets but also what is still available and genuinely worth adding to your shopping cart.

Intrigued? We hope so. Keep scrolling to see the 20 most popular fashion items our readers purchased in April, and be sure to let us know if your must-haves made the list. We may shop till we drop, but our DMs are always open.

First and foremost, let’s talk about Megababe’s Squeaky Clean hand sanitizer. With over 1100 units sold in April, it’s clear this is the must-have accessory of the season. Additionally, we’re so happy to support this indie brand’s founder, Katie Sturino. (If you haven’t already listened to her episode of Second Life, now’s the perfect opportunity.)

Appearing on this list for the second month in a row, it’s clear that this moto jacket is a must-have. 

This affordable tank is an easy way to elevate a basic outfit.

Right now, we are living in these super-soft Madewell tees. 

Toss out old, dingy tanks for a crisp white one or two. 

Found: the everyday raglan tee of our dreams. 

The perfect tank for taking you from Zoom calls to Obé workouts. 

Looking to try out a boxier fit? Shop this tee first. 

This easy-to-wear dress has been a big seller for the past few months but finally crossed into the top 20 now that spring is here. 

Another chart climber, we love how you can dress this style up or down depending on the occasion.

A puff-sleeve dress in leopard print? Yes, please. 

Levi’s icon fit jeans have made an appearance on this list for three months in a row! Ionic indeed. 

Alternatively, readers are keeping it polished with this high-waisted, straight-leg version. 

Trust us when we tell you that Who What Wear staffers, editors, and readers are wearing these comfy, inexpensive joggers on the regular. 

Most Who What Wear editors own at least one of these best-selling bras, and since this is its third month in a row on our list, it’s clear that thousdands of readers do, too. 

Forgo the lace but keep the fit with this version. 

…or ditch the underwire but keep the lace with this easy-to-wear style. 

Curious about Kim Kardashian West’s new line, Skims? Start here with this cute bralette and matching underwear. 

It’s always a good time to break in a new pair of Stan Smiths. 

Who What Wear readers bought hundreds of reusable cloth masks last month!  Remember: When you wear a mask you are protecting your community, and when others wear a mask, they are protecting you. Give one to a friend, family member, or essential worker and help spread the love, not COVID-19. 

Next: These 12 Under-$100 Buys Are Having a Major Instagram Moment

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