Some brands earn popularity by going viral on Instagram while others work with celebrities and fashion influencers to create buzz around their products. But when it comes to cold, hard numbers, there are only a few brands that shoppers really spend their money on. Afterpay, the leading buy now–pay later service you might have noticed popping up as an option when shopping your favorite sites, recently revealed the fashion brands that Gen Z shoppers have favored the most this fall and winter.
According to the platform, they’ve analyzed data from purchases made by more than 2.1 million U.S. users across over 6500 online retailers in the three-month period from August to October 2019. The most popular brands among this buzzy age demographic were household names in the denim, athleisure, and lingerie categories. Curious to find out which brands ranked? Scroll down to see and shop them all.